What is Virginia SEO?

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Virginia SEO is the study and practice of optimizing a website to rank as high as possible on search engines such as Google or Yahoo.  SEO is a very complex matter and if you choose to seek professional help, we suggest Spark Factory.  They are experts when it comes to content marketing.

– Search Engine Optimization (SEO)

– SEO Techniques

– Local SEO

Local SEO refers to how your website ranks locally on Google, Yahoo and Bing. The SEO specialist will help you determine:

– What SEO is and why it matters for Virginia based companies

– How often you need SEO done to maintain your ranking;

– What types of SEO tactics are required;  and finally,  how much it will cost for each tactic. If done correctly, these efforts can increase traffic to your site, boost brand awareness and boost sales leads.

When working in the SEO space, it is incredibly important that SEO efforts are carried out ethically. SEO providers shouldn’t use black hat SEO techniques that might put your website at risk for Google’s penalty. SEO companies should also provide ongoing SEO support to help you keep ahead of the game and maintain your rankings. This SEO support includes:

– Weekly SEO scans to find opportunities for improvement;

– Monthly reports on rankings with recommendations for improving them; and, lastly, ” monthly consulting calls with your state SEO specialist or firm to discuss each recommendation in detail. With these three checkpoints, Virginia based companies know that they’re getting the very best SEO service available online today. The benefits of local and national SEO include increased organic traffic (free), increasing phone calls etc.

-Toxic backlink management and other defensive services to protect your site from black hat SEO techniques.

SEO refers to the process of optimizing webpages in order improve their ranking when people use search engines like Google. SEO is crucial online, where there are so many websites competing for so few top spots on search engine “10 packs.”

-SEO audits which identify potential issues and opportunities SEO audits follow a universal pattern:

  1. A brief SEO introduction;
  2. On site SEO Audit;
  3. Keyword Research & Analysis;
  4. Links Analysis; and lastly, SEO recommendations with actionable next steps. Next Steps -High quality content creation

High quality content placed on reputable sites is the lifeline of SEO. SEO is a long-term marketing tactic. SEO is about building trust and authority in an industry, well-placed links to relevant content will help you rank.

For example, if you have a business that makes travel bags for pilots, SEO might be one way to attract potential customers looking for travel bags online. Using SEO keywords such as “travel bags,” “carry on luggage” (and the like) in combination with geographical searches like city names or state names allows you to build authority for multiple relevant searches. Local SEO, when combined with national SEO can give you even more opportunities to rank well in Google’s results.

What is Local SEO?

Local SEO refers to location-based search engine optimization targeted at a certain geographical area. If you have a business in Alexandria, focusing your SEO on a keyword like “Alexandria” will help you rank for local searches in the area. This means that when someone near Alexandria googles [Alexandria] or [travel bags], they will see your website when searching similar keywords related to your industry and locality. The benefit of Local SEO is that it drives traffic from potential customers who are already looking for your products and services near where you do business (so no extra advertising costs).