While sending cold emails is not a complicated process in itself, it requires thorough preparation on your part if you have just created a new email account for your business. If you don’t want your email address to get blocked right after starting your could outreach campaign, you have to warm it up. There is nothing difficult about the process, but it can definitely take time if you decide to do it on your own. Here are some things for you to consider.
Email warm-up and its importance for outbound campaigns
Modern email systems have technologies that focus on determining spamming behavior. Sending a large number of emails from an email address that hasn’t been warmed up will cause the system to recognize it as spam, which means that you simply won’t be able to reach your potential customers.
Email warm-up is used by different companies to build a reputation so that there are no problems with the delivery of letters. The way it works is that the account owner has to gradually increase the number of letters they send to people and otherwise prove the account’s credibility.
How can you establish your reputation as an email owner?
Performing the email warm-up on your own can take way too much time. For this reason, you can always use the specialized service designed by Reply. This automation tool will do all the steps for you and you will get a reliable email address by the end of the process. You can access the solution by clicking here: https://reply.io/email-warmup
If you want to do some steps on your own, here’s what you should do:
- Send only a few letters a day at the beginning
You should start warming up your email by sending letters to not more than several people a day. In this way, the system won’t recognize your behavior as a suspicious one.
- Make sure that your email letters sound human
If you send a letter to your test group, you may be tempted to just write random gibberish. This is not a good idea, as you should definitely pay attention to the content of letters when building your email reputation.
- Experiment with small test campaigns
Another thing you should do is test how your campaigns work on up to 50 recipients. Your first campaign should not exceed this number of letters, as your email may get blocked as a result.