How to Design Your Real Estate Marketing Strategy in 2021


Right now, it’s the perfect time to revisit your real estate marketing strategy. 

How successful do you want to be in 2021? You can take matters back into your own hands by designing your own marketing strategy, but you don’t have to do it on your own.

Here, we’ve outlined some strategies which you’re free to follow. Simply keep reading below to find out what they are, and then you can get started on designing your real estate marketing strategy for 2021!

Perfect Your Website

Whether you focus more on online or offline marketing, a high-quality website is still important.

Your website should be full of content that really helps visitors find the property of their dreams, and should be easy to navigate, with everything that your potential customers might need easily accessible. 

You’ll want customers to find you through search engines too, so SEO is important. If you’re unsure how to use SEO, or you don’t know exactly what SEO is, check it out here.

Produce Videos

Videos can really help you engage with customers, so it makes sense to use them! 

They should leave viewers with no doubt as to why they should buy a property from you—you might offer tips and advice to help them with various stages of the process, or even share clips of happy clients in a testimonial video.

Another option is to show customers around properties in the form of a visual tour or highlight the benefits of the local area.

Build Your Local Network

Don’t underestimate the power of networking in real estate marketing—offline real estate marketing in particular.

Building up trust takes time, and one of the best ways of doing so is by building up your local network.

Be active within the local community. Take part in social events that are happening in the area, and attend local meetings and charity events.

You could hand out business cards at various events, and try to get yourself featuring on local media if possible—an appearance on local television or in the newspaper could really help.

Use Advertising

There are a few different avenues to go down. You may decide to launch ads on search engines so that when somebody searches for homes in their area, your website will appear at the top of the page in the form of an ad. 

Of course, there’s the more traditional route too. with adverts in newspapers or on the radio, while social media ads are also an option. 

Your target audience should influence the forms of advertising that you go for—where are they most likely to see your ads?

Utilize Blogging

This should go hand-in-hand with creating a great website. 

Get some great content up on your blog, from real estate tips to engaging information about the local area. 

Your blog should serve to inform, rather than to sell. This way, you’ll move up search engine rankings, but make yourself appear more trustworthy too. 

Designing Your Real Estate Marketing Strategy

Not everybody’s real estate marketing strategy will be the same, and you’ll have to consider what’s best for you and your business.

However, our strategies provide a useful starting point if you’re not sure what to do just yet. Why not get started with your strategy today?

If you’re after more business tips, feel free to check out the rest of the posts on our blog.