All of the stuff you share on your social media channels can be considered as either talking about your business or offering knowledge that benefits others in a broad sense. Your business is viewed as either mostly self-promotional or as primarily charitable. To be a long-term winner, you must be the one who provides important knowledge to the community. It’s not about you; it’s about them. And the majority of people, particularly younger social media users, expect businesses they follow to provide value. Your business can simplify this process by hiring an agency that provides social media management services.
So, if you’re looking to gain more followers, it’s not about the type of content you’re putting out. It’s all about your brand’s identity. Here are some of the best practices and ideas for growing your social media following organically.
Trolls should be ignored.
Ignoring the trolls is the best advice. However, keep in mind that separating genuine consumer concerns from trolls might be difficult. There will be a reason for the complaint, and there will be a problem that you can remedy. Troll complaints are without merit. They’re only trying to get you to react in a certain way. You can’t make them happy, and that’s exactly why they’re trolling you. It doesn’t make any sense, yet it is what it is.
Check the meaning of any hashtag three times before using it to avoid embarrassment and maybe ruining your reputation since you didn’t comprehend what it was referring to.
Make sure you don’t come across as a robot.
You’re conversing with actual individuals. Use language that your audience understands and respond in a way that makes you sound like a real person. Even if you think your niche is dull, these people are there because they want to talk to a real person about it.
Quality takes precedence over quantity.
Yes, some social media platforms, such as Twitter, require a lot of content to be worthwhile. But keep in mind that quality always triumphs over quantity. Don’t just post for the sake of posting; this will not help you grow your audience. Ensure that each article is linked to a larger aim or target.
Make an effort to be real and elegant.
Especially if you receive unfavorable criticism or comments. Being compassionate is the greatest approach to dealing with bad feedback. It can be difficult to keep your cool, but be realistic in your responses. Don’t be nasty in your comments for the sake of your social media presence’s long-term health.
Best practices for LinkedIn.
Maintain a professional demeanor; memes and GIFs belong on Twitter, not here. Inform your audience of recent industry developments. Make sure your company’s LinkedIn page has up-to-date job ads and that your About section is current.
Best practices for Instagram.
For visual brands, this is the most powerful platform. Use geotagging in your postings. Use more hashtags than usual, but don’t go overboard; make sure your hashtags are relevant to your message. Rather than being salesy, strive for honesty. Instagram is a place where people go to be inspired and entertained. So, instead of simply promoting your company to attract followers, try to inspire and entertain.
Best practices for Twitter.
Respond to every comment. This is true in general, but it is especially true on Twitter. Avoid using hashtags in your posts. To increase engagement, use visuals. Because Twitter is such a high-volume network, it requires a steady stream of posts every day to be successful.
Best practices for Facebook.
Use hashtags sparingly and integrate them into your copy as much as possible. They want you to stay on Facebook rather than go elsewhere to watch content, so they let you upload videos immediately. In most cases, natively submitted video trumps YouTube links. Keep your copy short and sweet, and steer clear of a salesy tone. The reach of any postings that sound too much like advertisements is limited by Facebook’s algorithm. Make certain that your About section is comprehensive.
Choose the best channels to watch.
Investigate and learn about the best platforms to invest your time in for your company. Facebook refers more traffic to websites than anyone else, and it caters to both news and entertainment. Twitter is both a news platform and a social network, making it ideal for firms to share blog posts and promote website content. Instagram is a visual platform that isn’t ideal for sending visitors to a blog or website. It’s great for brands with a strong visual identity. LinkedIn is a professional network where industry publications and professional information are frequently shared.
Look at what networks your competitors are on and where they are succeeding, and use that information to determine if that network has a potential audience for you.
Create a distinct voice and tone for your social media accounts.
Remember to use your brand voice whenever you speak, write, design, post, answer, launch, thank, or engage with others. People are forming opinions about your company. Make your reader the protagonist of your story. Write from their point of view. Make it plain to readers what they can acquire from you that will benefit them.
Listen for brand mentions, then track, analyze, and respond to such discussions. You should also keep an eye on conversations that are relevant to your sector and the thought leaders who influence it in general.