Video Production: Understand How The Whole Process Works


It’s a trend: companies of any size have increasingly resorted to video production to promote their products and services through audiovisual language. After all, video is an essential strategy for marketing and internal communication due to its high power of persuasion, attractiveness, and assertiveness to convey messages. The added value of video production which can be done by Gillespie productions for example for the corporate world is already evident and proven.

To give you an idea, 90% is the percentage of online shoppers who said they would buy from a video website that showcases your products. Also, when a webpage has a video, 60% of visitors will click through to watch the video before reading a word. In this scenario, video production companies have been widely sought after by companies for the production of institutional video, advertising campaigns, content production, and other formats capable of winning over the public.

So, if you want to hire a video for your client or business and are curious about the video production process, we explain how each step works. Check out!

  1. Pre-Production Meeting And Video Production Briefing

The first step is a meeting between everyone involved in the project, such as:

Marketing manager or owner of the contracting company;

Communication team: writer (screenwriter), capture team, and video editor;

Director: manager who directs the project and approves all stages of video execution;

Third parties: actors, extras, announcers, presenters (hired when necessary).

The pre-production meeting is the moment to bring together all these professionals involved in video production to align ideas and goals.

In addition, it is the ideal time to brainstorm to exercise creativity and define what the video will be like.

The video’s demands, conditions, and deadlines are defined at the first meeting.

The briefing will guide everyone involved in the project – both professionals and those who requested the video. The document must always be available for consultation and reference.

The briefing should contain information about the customer and the company, the video’s objectives, the placement channel, the format, and the target audience.

  1. Technical Visit

If the video has a location and production does not occur in a studio, it is necessary to study the environment. Therefore, it is sometimes necessary to make a technical visit, which allows analyzing possible framing on the spot, better angles, and better scenarios for the films. During this visit, it is possible to confirm that there are ideal lighting conditions, silence, and organization for filming without interference from the environment.

  1. Roadmap

The script is the primary document during video production. The video production company must describe everything about the recordings: location, actions, camera direction, lines, voiceover, soundtrack, edits. Several professionals will use it for guidance from the pre-production and post-production stages. The content of each script varies according to demand and need.

For example, when there is no voiceover and soundtrack, including these elements in the document is unnecessary. The technical aspects, including the basics of framing and camera movements, and video editing, should also be described. The script must be functional, clear, and organized, as so many people will be guided by it.

  1. Video Production Planning And Budget

Based on the script, all the costs and details of the video production must be carefully planned. The main activities to be carried out are:

  • study of recording dates
  • choice of scenarios/locations
  • selection of actors/actresses
  • definition of presenters/speakers
  • determine the references that will be followed

survey of costs, expenses, and investments (materials, costumes, equipment, etc.) necessary to carry out the project.

It is important to remember that recording in public places requires a request and authorization from bodies, such as the city hall of the region, and, in private environments, the prior authorization of those responsible for the area.