Stages of Brand Building


Brand building doesn’t happen overnight. It’s a whole process that happens in several different stages and every step you make is equally important. So, these are some crucial phases of brand building you need to know about before starting your business.

Phase 1: Brand team development

If you want to build a successful brand, you need to start by organizing and putting together a steady and reliable brand team. Even though the main initiative comes from the leader themselves, these plans and ideas are further developed and articulated by a team of professionals who know how to carry out a solid business plan. So, you need to surround yourself with skilful, organized, and reliable people who will help you build your brand.

Phase 2: Conduct business analysis

Then, you need to gain a deeper understanding of what your client wants to achieve. By understanding your clients’ weaknesses, strengths, the environment they work in, and their competition, your designers will be able to come up with efficient solutions for your business. It can be quite challenging to get your clients to talk about their needs at times since the clients have hard time being objective about the project they are close to. That can lead to typical misdirected information, but through well-developed communication, designers can come up with compromises between what the client wants and what the company stands for.

That’s why you need to do a thorough business analysis which consists of three key elements: mission, competition, and the business environment. There are numerous tools that you can use for conducting a business analysis online. Some of them include SWOT analysis, PEST analysis, mission statements, and goal prioritization. These tools are amazing for providing a common ground and an easier means of communication between the developer and business owners.

Phase 3: Conduct audience analysis

Once you take care of that part, you need to conduct an audience analysis. It is very important to know who your target audience is and what exactly they are looking for. After all, the business is here to provide certain products or services to the people. So, this deep and thorough research is meant to help you organise your business in a way that will appeal to your audiences. Altogether, this will help you build a strong relationship with your customers. By finding out who your customers are and what they want, you will be able to create a reliable bond with them and help your business grow.

Phase 4: Develop a brand positioning

Another important factor is the brand positioning. Ultimately, business is a competitive field and with every new project you launch you are trying to stand out in your business industry. That is why offering a unique perspective and value to your target audience is what will set your business apart from all the other competition.

Companies all across Australia place a huge value on this unique value and a certain promise they make for their customers. The business promises certain expectations and then they need to deliver them and stay consistent to keep their customers. For that reason, partnering up with professional branding agency from Sydney can be a great chance for your business to grow and work on the bond your company has with your target audience.

Phase 5: Create a consistent messaging and visual style

If you want to keep your customers you also need to stay consistent. This goes for every element of your business. For instance, staying consistent with your brand logo and identity is important because this is what makes people recognize your business. Your brand identity showcases what your business stands for and you need to be consistent with that because it’s usually this brand message what attracts people to a certain business. Your visual style goes hand in hand with that too.

Phase 6: Launching and evaluating the brand

Once you have everything laid out, the only thing left to do is to launch your business and evaluate the brand. This may seem easy, but this part is actually quite challenging. For starters, you need to get the whole organisation on board and make them buy into the direction you want your business to go towards. That’s why it is so crucial to have a branding process that is inclusive and collaborative. You need to make sure to invite all areas of your organisation to participate in the process of defining your business’s direction.


Though this may be the backbone of building a successful business brand, just remember that after launching your brand, you need to efficiently move towards maintaining your brand. However, if you follow these steps, you will create a great head start for your business.